Author name: Jason French

Understanding Investment Basics: A Guide for New Investors

Jason French / August 5, 2026

Risk, diversification, active versus passive, tax-advantaged accounts, market volatility and portfolio review — the core ideas behind investing, explained without jargon, plus four misconceptions worth reconsidering.

French Capital Management — The Foundation Before the Portfolio: wooden blocks labeled Protect, Stability and Plan beside a model house and notebook

Financial Planning

Financial Planning Foundations: What to Do Before You Start Investing

Jason French / August 5, 2026

Before you pick funds or worry about market timing, three things deserve your attention: an emergency fund, the right insurance coverage, and the account types you hold investments in. Here is how they fit together, with 2026 contribution limits.