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Meet your advisor
Jason French, MBA
Owner and lead advisor. Disabled combat veteran. Independent fiduciary. The person who will actually answer the phone.
Our story
Why this firm exists
Jason spent the early part of his career inside two of the largest names in the business — Merrill Lynch, and then Edward Jones. He learned the craft there. He also learned its limits.
- Merrill Lynch
- Edward Jones
- French Capital Management, 2015
Inside a large firm, the menu is set for you. There is a house list, a house model, and a quiet expectation about what gets recommended. None of that is dishonest. But it means the advice starts from the firm’s shelf rather than from the client’s life.
So in 2015 he founded French Capital Management, LLC — an independent Registered Investment Advisory firm in Jacksonville, Florida. Independent means an open universe of funds, chosen on cost and quality. Fiduciary means a legal duty to put your interests first. Together they mean one thing: when Jason recommends something, there is no second party it also has to be good for.
I work for you, not a big institution. That is the whole reason this firm exists. Jason French, MBA — Owner and Lead Advisor
Tours of Operation Enduring Freedom
University of North Florida
Securities examinations passed
Service-Disabled Veteran-Owned Business
Operation Enduring Freedom · two tours
Conversations that are familiar here
- VA disability & retirement income
- Thrift Savings Plan
- Survivor Benefit Plan
- TRICARE & Medicare
Veteran-owned
Service, and what it taught
Jason served two tours of Operation Enduring Freedom and is a disabled veteran. French Capital Management is a Service-Disabled Veteran-Owned Business.
He does not lead with that to collect credit for it. He leads with it because of what it built: a habit of knowing exactly where you are before deciding where to go next, a low tolerance for improvised plans, and an understanding of what it means to be responsible for other people’s outcomes.
It also shapes who walks through the door. Veterans, service members, and their families arrive with a particular set of questions — VA disability compensation alongside retirement income, the Thrift Savings Plan and what to do with it, Survivor Benefit Plan elections, TRICARE alongside Medicare. Those conversations are familiar here.
Schedule a visitWhy independent & fiduciary
The difference, in plain terms
These two words get used loosely across the industry. Here is what they actually mean for you.
Fiduciary
legal standard · noun
A fiduciary is legally required to act in your best interest — a duty of care and loyalty that covers the advice itself and requires conflicts of interest to be disclosed. Not every financial professional owes that duty on every recommendation, so it is worth asking anyone you work with exactly how theirs applies.
Independent
ownership · adjective
French Capital Management is not owned by a bank, a brokerage, or an insurance company, and it does not manufacture its own funds. There is no house list. That leaves cost and quality as the deciding factors — which is how it should have been all along.
The Nautical Planning Approach
Our philosophy
The brand is nautical because the process is. You cannot control the wind. You can absolutely control the sails.
Chart the course
Goals before products. We start with what matters most to you and your family’s aspirations — not with an account application.
Read the water
The honest inventory: income, accounts, taxes, benefits, coverage, and documents. Real numbers, not estimates.
Set sail
A written plan you can explain to your spouse, implemented in a sensible order, coordinated with your CPA and attorney.
Navigate
Regular reviews and course corrections. The plan is a living thing; it should change when your life does.
What we value
Three things we will not compromise on
Clarity over cleverness
If a strategy cannot be explained at a kitchen table in five minutes, it is probably the wrong strategy — or it has not been thought through well enough yet.
Candour, including when it costs us
Sometimes the right answer is to leave an account where it is, or to tell you that your current plan is already sound. We say so.
Patience over prediction
Nobody knows what markets do next. Plans that only work if a forecast comes true are not plans. Discipline compounds; guessing does not.
About how Jason works with clients
This page is about Jason French and the firm he built, but the part most people want to know is simpler: what is it actually like to work together? The short answer is one person, one plan, and plain language from the first conversation to the last review.
One advisor who knows your file
You work directly with Jason, not a rotating team or a call center. He leads every planning meeting and is the person you call before a big decision.
Independent and fiduciary
French Capital Management is an independent, Florida state-registered investment adviser. As a fiduciary, the firm is required to act in your best interest. For investment management it is fee-only; if you ever buy an insurance product through the firm, the insurer pays a commission, which is disclosed before you decide.
About the firm, in brief
- Founded by Jason French, MBA, after a career at Merrill Lynch and Edward Jones.
- Veteran-owned: Jason served two tours of Operation Enduring Freedom and is a disabled combat veteran.
- Located at 13080 Silver Oak Drive in the Mandarin area of south Jacksonville, Florida.
- Focused on retirement income, investment, tax, healthcare, and legacy planning.
You can verify the firm’s registration and Form ADV on the SEC’s Investment Adviser Public Disclosure site.
Questions people ask about us
Who do you usually work with?
Most clients are within about ten years of retirement or already retired, often in Northeast Florida, and many are veterans or military families. What they share is wanting one plan instead of five disconnected accounts.
What does the first meeting cost?
Nothing. The first visit is a complimentary, no-pressure conversation, and nothing is sold in it. Schedule a visit when you are ready.
Come and meet Jason
A relaxed, no-pressure conversation about your goals. Free, about 30 minutes, in the office or by video — whichever suits you.
Veteran-owned · Independent fiduciary · Jacksonville, Florida